About Tony Patricelli
I enjoy helping leaders present stories that enlighten, educate, and entertain their audiences. Whether its a two minute elevator pitch from a phone, or an event for 20,000, the work of communicating can be both extraordinarily difficult and deeply satisfying. If it requires organizing information, creating compelling messages or developing clarifying visuals, I seem to have the knack.
Sales and marketing content in high tech and cloud computing organizations is often subject to high standards, competing interests, changing priorities and compressed deadlines. In order to achieve the results you need, I believe that its essential to be thoughtful and curious...speaking of curious, what can I help you with?
Customer Story Video Examples
MAGELLAN HEALTH - CUSTOMER STORY
Magellan Health uses ServiceNow technology to lay the groundwork for the workforce of the future. Patricia Tourigny, SVP of Human Resources has an important story about how technology makes people's lives better.
ACCENTURE - CUSTOMER STORY
Andrew Wilson, CIO of Accenture, on the importance of experiences as a fundamental tenant of digital transformation, how the ServiceNow platform allows the company to build great experiences that deliver on people’s needs.
Presentation Examples
SKO 2019 PRESENTATIONS - SERVICENOW
Annual sales kickoff is a time to inspire our worldwide sales teams to do thier best work in the coming year. Simple, value--based messages, delivered by senior sales executives...designed to "edu-tain".
BRIEFING DECKS
A sales briefing is often the first impression that customers recieve, so its important that everyone is telling the same story. Decks that form the foundation of sales pitches worldwide need to contain the marketechture of the company as well as a story that resonates for customers...oh yeah, and do it in less than 10 slides...
KNOWLEDGE 18 PRESENTATIONS - SERVICENOW
With a new CEO and a brand shift from IT to C- suite audiences, Knowledge 18 needed to communicate in a different way to 20,000 important customers and prospects. See an analysis of the keynote HERE
TECHNICAL PRESENTATIONS
Technical information is often difficult to understand without additional study, so it's important to use visual information and animation to clarify. With a deep understanding of the content and visual dynamics needed, these presentations can make for an enlightening experience.
Sales Enablement Examples
ADOBE INTERACTIVE GUIDE - ADOBE
The adobe interactive guide is a cloud based portal for enablement assets available to partner resellers worldwide. Deployed in 14 languages, it has included price and SKU calculators, white papers, news and information as well as a host of other customer facing assets. Don't even ask how partners used to get this info.
UPSELL BATTLECARD - ADOBE
Channel partners needed a simple process for selling a suite of technology that they didnt often understand. The process was simple and "the battlecard" became thier most used tool. Actually it became the most successful partner enablement tool at Adobe...ever. No kidding.
CREATIVE CLOUD EXPLAINER
Adobe needed a vehicle to explain how Creative Cloud for Teams allowed for better collaboration among team members. This is a video that combines demonstrations of the software with the "explainer" for how it works. Pretty neat. 10,000 views.